Do you know that you are a brand that needs some investment? Sure enough, most of us associate the term ‘branding’ with the corporate world, overlooking the potential it has to change our individual lives. There is more to branding than just companies selling products. Every human being is a brand in themselves. Martha Stewart is one of the many people who realized their personal brand at a young age, and then worked hard to build a business around it. Born to middle-class parents who taught her skills like sewing, cooking, tin-packing and gardening, Martha went on to become a pioneer in the lifestyle, DIY and cooking business industry.